About Us

The Sunday Natural Philosophy

For thousands of years, people in all regions of the world have been harnessing the power of plants and foods to naturally support their well-being and vitality.

Our aim is to emulate this ancient wisdom as much as possible.

Consequently, we follow a simple principle: we strive to meet the highest standards of quality, purity and transparency in every product we produce. This is our True Clean Label philosophy, which we follow on all levels – from the selection of high-quality, maximally pure raw materials to gentle processing and bottling – with meticulous care and down to every last detail.

Authentically Natural

In today's world, it is not always easy to maintain or regain the body's natural balance; a demanding everyday life, stress and changing environmental conditions can influence individual nutritional requirements. With our products, we aim to enable targeted supplementation to support a pure, optimal supply of nutrients.

Our name Sunday Natural and our logo embody this philosophy. Sunday traditionally stands for rest, contemplation and regeneration: a natural opportunity to recuperate our strength and regain inner balance. The opening lotus flower in our logo symbolises individual, harmonious development as well as impeccable purity. These values form the foundation of our actions.

Our formulas are inspired by nature: nutrients in a wide variety of forms, all embedded in a rich matrix of plant-based components. For our vitamins, minerals and phytochemicals, we rely on naturally sourced ingredients whenever possible. Where this is not possible, we use high-quality, bioactive alternatives modelled on their natural counterparts. In this way, we ensure that the nutrients are present in a form that the body recognises and can optimally utilise.

Quality

For us, quality means uncompromising care in every single step of development and production. This standard begins with meticulous research into the world's best cultivation regions, farmers and producers. We only add a raw ingredient to our range when our requirements are fully met. For optimal bioavailability and the best stability of our products, we specifically rely on the purest natural substances, bioactive ingredients and patented raw materials. Out of deep conviction, we predominantly use vegan raw materials; only in exceptional cases do we use vegetarian raw materials or those of animal origin.

This care continues seamlessly into production: we manufacture a large proportion of our products in-house and, moreover, know the production steps of our premium producers down to the last detail.

You can feel, taste and measure the quality of our formulas. Following an elaborate risk profile, we have our raw materials tested in independent laboratories for impurities such as biocides, toxins or environmental pollutants; we also determine the active ingredient content and freshness indicators in the finished product. The expert knowledge of the laboratories and our premium producers also flows into our own production processes, allowing us to best preserve the nutrients that are sensitive to light, oxygen or heat.

When it comes to packaging, we place the highest value on protecting our products from external influences. The majority of our products are packaged in amber glass to protect the ingredients from light. Where necessary, we use high-quality, airtight zip bags with aroma protection barriers as weight-saving packaging; the high-quality coating protects the contents from moisture, oxidation and the effects of pollutants.

Purity

Purity is the heart of our True Clean Label philosophy, starting with the purity of the raw materials all the way to avoiding all unnecessary additives.

When concentrating phytochemicals, we use gentle extraction methods that are predominantly based on the use of water and pure food-grade alcohol and, wherever possible, do not require other chemical solvents. We consistently avoid controversial additives such as magnesium stearate and if technical excipients must be used, we employ natural substances, such as acacia fibre or MCT oil from cultivation without synthetic plant protection products, as carriers.

Even the capsule shells of our predominantly vegan products consist of plant-based raw materials and are made entirely without hidden additives such as carrageenans or PEG.

Transparency

In a saturated and often confusing market, transparency is the basis for genuine trust; this forms another important standard of our True Clean Label philosophy. That's why we opt for full label disclosure and list every ingredient found in our products – even those that we aren't legally required to.

Beyond this voluntary disclosure, we are taking our transparency programme one step further: we publish detailed test reports from independent, accredited laboratories directly on the product pages. This makes the purity and active ingredient content of our products verifiable for every customer.

Whenever possible, we apply for additional certifications and actively support the establishment of new, stricter quality standards in our industry.

Innovation

Our innovations are a result of our in-house product development and manufacturing, which are always based on the latest scientific research and in collaboration with selected scientists, healthcare professionals and producers. We aim to provide optimal solutions for every area of application, which we realise through novel formulas and unique nutrient complexes.

When we are not completely satisfied with the existing offers on the market, we invest in custom solutions and production techniques adapted specifically for us. Consistently avoiding common production materials and preservatives poses technological challenges for our product development team. We offset these higher production costs by purchasing directly from suppliers without intermediaries and by using our own production facilities.

At the time of their inception, many of our products were novel. Rather than following market trends, we are among the pioneers of the industry, both in developing new formulas and in improving transparency and quality.

Fairness

Wherever possible, we obtain our raw ingredients directly from premium manufacturers and local producers without intermediaries. In doing so, we establish stable, long-lasting relationships and ensure fair purchase prices. We specifically search for like-minded partners who, like us, are convinced of the quality and purity of their products. We are happy to support specialised and nature-connected professional and family-owned businesses as well as traditional craftsmanship.

For us, fairness also means making high-quality food supplements, functional foods and superfoods affordable. Through direct sales and our in-house production, we apply fixed, moderate margins to our products and pass on price advantages directly to our customers. We also take the liberty of making sure that at least one product in every range is particularly affordable, so that anybody with a lower budget can benefit from high-quality products.

The Company: Sunday Natural

Founded in Berlin in 2013 by Dr. Joerg Schweikart, Sunday Natural grew out of a long-term passion for health and personal growth. Driven by a lack of pure, high-quality and fairly priced products on the market, Sunday Natural set out to produce exactly the products we would have liked to take ourselves: nutrients inspired by nature, carefully formulated without unnecessary additives.

From its beginnings as a private company, Sunday Natural has become one of the leading brands in the field of premium nutrients and functional foods in the German-speaking region. With a strong research and development team comprised of holistic healthcare professionals, dieticians and nutrition specialists, we now look back on a uniquely broad range of over 1600 products. We owe this growth to the passion of our employees and a strong community, both wholeheartedly convinced of the quality of our products.

In order to continue expanding our brand, we have partnered with CVC, who shares and supports our cultural values and our commitment to the True Clean Label philosophy. We rely on their decades of experience in successfully supporting founder- and family-led companies in order to sustainably preserve Sunday Natural's unique philosophy.

The commitment of our team, our established networks and our strong partnership with CVC will help us accelerate our growth into new markets and regions and continue to develop cutting-edge innovations – at fair prices and with the reliably pure Sunday Natural quality.